Smart fingerprint lock

Nowadays, smart home has gradually got rid of the illusory concept and developed into a new industry with market value and scale. According to a report from Research and Markets, a research institute, the global smart home equipment and service market will grow at an annual rate of 8% to 10% in the next five years, and the market size will reach US$68 billion by 2018. By 2020, China is expected to become the largest smart home market in Asia. Although the prospects are bright, the situation of applause and unpopularity is difficult to understand for a while, so where is the breakthrough in the industry?

Upstream: chip manufacturers

The chip is the foundation of the existence of the smart home industry, which directly reflects the characteristics of the technical route and product performance. Judging from the development status of WiFi, Zigbee, and Bluetooth technology industries, ZigBee technology chips are now being used more and more widely. At present, the main ZigBee chip providers (2.4GHZ) in the market are: TI/CHIPCON, EMBER(ST), JENNIC, FREESCALE, etc. The chip functionality of each manufacturer is not much different, and the difference is mainly reflected in the performance, which is not enough to form a breakthrough in the industry.

Midstream: intelligent control module, control center cloud platform, system solution provider

The focus of the midstream competition is to be able to master the core technologies of IoT wireless communication, such as ZigBee technology, to quickly launch smart home gateways, smart home wireless control modules, system cloud platforms and reasonable smart home control system solutions that meet market demand and have stable and reliable performance. plan, while ensuring the security of information. At present, the more representative manufacturers in the midstream are Huawei, ZTE, Shunzhou Intelligent, etc., all of which have been established for more than ten years, with profound technical accumulation and many successful cases. Needless to say, Huawei and ZTE, as we all know, Shunzhou Smart is a long-term supplier of Haier Smart Home and Ali's Whole House Smart.

Downstream: smart home terminal product integrators, channel dealers, sellers

Downstream integrators, channel providers and service providers are closest to end users and are the core force for the promotion of the smart home industry. Alibaba, Xiaomi, Haier and other giants have successively deployed in the smart home field.

The giants have used their strong channel resource advantages and platform advantages to quickly gain a firm foothold in the smart home market and compete with each other.In view of the obstruction of the smart home industry, after multiple analysis, the author believes that the main reasons are as follows: 1. The product homogeneity is serious; 2. The product positioning is not clear; 3. The information security of smart home products is not guaranteed.

The homogenization of functions and styles is a major dilemma faced by smart home products. The functions of the same type of products, and even different types of intelligent functions, have the phenomenon of homogeneity. For example, all operations are remotely operated using mobile APPs. Such products follow the trend. One brand's product adds a function, and other products follow suit. I wish I could add the same function to seize the market at the first time, but whether this function really cuts into the pain point of users' needs is concerned. not much. Therefore, a large number of products with serious homogeneity from appearance design to use function have appeared on the market.